About Us
Product / Service:
Motorsport engine builders and development.
- Racing market:
All categories
- Headquarters:
Kidderminster, England
- Key people:
Neil Peters, Managing / Technical Director
Jo Peters, Business Manager / FD
- Scale of Operation:
4 employees, 95% motorsport
- Background:
Established in current location in 2003. Still privately owned.
- Global distribution:
Deal directly with customers.
- History:
Run by Neil Peters, Pride Engines is based in 3600 square foot premises on Hartlebury Trading Estate, near Kidderminster in central England. It has a Superflow SF901 dyno cell, which neighbouring company AVL is helping it to develop to a 1000 bhp/ 19,000rpm capability.
Peters forwent the opportunity to train as a vet to start his engine career at a Porsche specialist. Not long afterwards he joined the TWR Group C team and he was there from 1986 until 1990. Starting as a sub-assembly technician he became an engine builder in Allan Scott’s department, which prepared the Jaguar V12 for Group C racing.
From TWR Peters went to GT Services, to prepare engines for the UK and French Formula Renault series. After five years he switched to the rival Redgrave Racing team, then in 1995 he joined Geoff Richardson’s engine building company. He founded Pride Race Engineering in 2003.
